Services / Strategy Coaching
Our approach to strategy defines strategy as a set of choices leading to coherent actions that achieve our aspirations, helping leaders build strategic acumen and alignment.
Define, test, and activate
We built an easy-to-understand framework for leaders at every level, synthesized from leading strategy thinking and more than a decade of applying, refining, and teaching it in practice. We define strategy as a set of choices leading to coherent actions that achieve aspirations—emphasizing that strategy is about choices, not a linear planning exercise.
The framework moves through Strategic Intent, Options & Beliefs, and Activate & Test. We clarify the aspiration, surface multiple options and the beliefs behind them, then choose a path based on value and evidence while testing the underlying beliefs over time so teams can adapt as they learn.
Strategy coaching services
We offer a diagnostic survey, hands-on workshops, and tailored coaching that help leaders understand and apply a structured strategy framework in real business contexts.
- PBJ strategy diagnostic survey: team-based online survey.
Strategy coaching workshops: apply the framework to live priorities.
- Tailored business coaching: address specific leader needs.
Strategy assessment
Gain critical insights that validate alignment, confidence, and clarity across the team. The assessment provides rapid feedback and a focused starting point for improvement.
- Alignment and confidence on strategy.
- Rapid insights for strategic improvement.
- Data-driven starting point for change.
Comprehensive analysis
Designed for all members of the team, the analysis aggregates responses into a written report that surfaces strengths and gaps.
- Is the strategy clear to every member of the team?
- Is leadership aligned on the strategy?
- Is the strategy communicated clearly?
- Is the team confident in the strategy?